AT A GLANCE
- 23 services and add-ons organized into three treatment collections
- A dedicated website with appointments handled by Square
- Local search foundations and clear, crawlable service information
Make the first visit feel familiar.
Yuzuki Esthetics is Risa’s private studio in Sandy, Utah. The website needed to introduce the character of the business while helping a first-time visitor understand the treatments and choose a next step. DeCort shaped the experience around a simple journey: get a feel for the studio, explore the services, then continue to booking.
Translate a feeling into an interface.
The visual direction draws on Japanese-inspired calm, warm neutrals, natural textures and spacious editorial typography. The homepage brings together the studio story, treatment collections, practical visit information and booking links. Studio renderings and illustrative photography are clearly labelled as concept imagery, establishing a direction without presenting those images as photographs of the finished studio.
Turn a service menu into useful decisions.
The website organizes 23 Square services and add-ons into three collections: facials and skin treatments, lashes and brows, and teeth whitening and tooth gems. Visitors can compare descriptions, listed prices and appointment lengths before leaving the site. A service index and three dedicated category pages make that information available as ordinary web content, supported by treatment details and relevant questions.
Keep appointments with the system that runs them.
The website provides the brand experience and service information; Square handles appointment availability and the booking flow. Calls to action lead to Square’s hosted booking experience rather than a separate scheduling system built into the site. The service menu was imported from Square, with final pricing and appointment policies confirmed there. Website menu changes are maintained through the publishing workflow rather than an automatic live sync.
Build discovery into the foundation.
DeCort added page-specific titles and descriptions, canonical URLs, a sitemap, breadcrumbs and local business structured data. Service pages connect treatment descriptions with the Sandy location and direct booking paths. These are foundations for search and machine-readable information, supported by visible content; the project does not depend on promises of rankings or AI recommendations.
A focused platform for a small business.
The result is a published website that combines a distinctive introduction with a practical route to appointment booking. A static frontend keeps the site independent of a WordPress runtime while Square remains responsible for scheduling. Visitors have treatment information, directions, preparation guidance and a clear next step in one connected experience. The structure leaves room for actual studio photography and future content as the business develops.