The New Web Stack Is a Business Decision. Not a Religious War.
The right web stack is the smallest architecture that meets real needs without making tomorrow’s change unnecessarily expensive. Use this seven-lens scorecard.
Read insightINSIGHTS & PERSPECTIVES
Development. In perspective.
Ideas, observations, and lessons from our work in development, search, strategy, and AI.
Give Your Agent a Job. Not the Keys to the Company.
An AI agent needs a bounded job, not broad authority. Use the Agent Job Card to define its data, tools, approval gates, audit trail and shutdown plan.
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Headless Isn’t a Personality. Pick It for a Reason.
Separating WordPress from its frontend can unlock useful flexibility. It also creates work around preview, publishing and maintenance. Here is how to decide whether that boundary belongs in your project.
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Stop Designing Screens. Start Designing Decisions.
AI can generate layouts. A useful design still needs a clear decision, trustworthy evidence and a way to recover. Start with this practical Decision Brief.
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A Chatbot Is Not an AI Strategy. Fix the Workflow First.
A chatbot is an interface. A useful AI strategy starts with the work, the source of truth and the handoff. Use this workflow choice card to decide what to automate.
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AI Can Build the Demo. Who Owns the Disaster?
AI can build an impressive demo quickly. Use six production proofs to evaluate permissions, testing, privacy, recovery and long-term ownership before launch.
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Your Next Website Might Not Need WordPress. That’s Not a Betrayal.
A cheaper hosting bill can hide a more expensive publishing process. Compare five website approaches by editing, business workflows, recovery and ownership.
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WordPress Isn’t Dead. It Might Become the Agentic Web’s Back Office.
WordPress may be more useful as a governed content and commerce back office than as every project’s frontend. Here is how to test that case without handing an agent too much authority.
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Your Website Is Becoming an Interface for Machines. Design for Humans Anyway.
AI agents can read content and use website tools. A practical four-layer framework makes the site useful to machines while improving clarity, accessibility, and control for people.
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Schema Markup for SEO & AI Search: What It Does
What structured data can—and cannot—do for search and AI discovery, and how to implement it accurately alongside useful content.
Read insightTHE NEXT CHAPTER IS YOURS
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